Cover of The price advantage

The price advantage

by Craig C. Zawada, Eric V. Roegner, Michael V. Marn

2004 304 pages eng

"In the most comprehensive and insightful treatment of pricing management available today, The Price Advantage shows companies how to use pricing excellence to outperform the competition and increase profitability in both good and bad times. Drawing on more than two decades of client success, three …

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