Cover of Marketing for hospitality and tourism

Marketing for hospitality and tourism

by Philip Kotler, James C. Makens, John T. Bowen

1996 704 pages eng ★ 5.0 (4 ratings)

Toerisme Tourismus Tourisme Hospitality industry Lehrbuch Tourism Hotels Gestion Marketing

Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.

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