Marketing and information technology
Informatiesystemen
Informationssystem
Managementinformationssystem
Informatietechnologie
Multimedia
Informationstechnik
Information technology
Internet
Marketing
Presents an overview of the relationship between marketing and information technology. Follows the typical marketing teaching models: from strategy to tactics to implemetation. Topics covered include the changing role of IT in customer service and sales. A wide variety of cases and vignettes are use…
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