What kids buy and why
Marketing research
New products
Cognition in children
Consumer education
Child psychology
Business / Economics / Finance
Child development
BUSINESS & ECONOMICS
Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you - among other things - why 3-through-7-year-olds love things that transform, why 8-through-12-year-ol…
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