Marketing/planning library and information services
Library planning
Services d'information
Relations publiques
Publicité
Library & Information Science
Public relations
Library science
Information services
Bibliothèques
Planification
Advertising
Libraries
LANGUAGE ARTS & DISCIPLINES
Planning
Marketing
General
Gives a broad overview of the entire marketing and planning system and shows how marketing relates to essential library service functions in the information age. Tells how to create a marketing team, develop a mission, design and price the product, and promote service, with special attention given t…
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