The sponsor
Social aspects of Television broadcasting
Television advertising
Television broadcasting, social aspects
Television broadcasting, united states
Television broadcasting
Television programs
Cultural
Cultural Policy
Television
Anthropology
Public Policy
Popular culture
Aspect social
SOCIAL SCIENCE
Political science
Social aspects
"The Sponsor is divided into three parts. In "Rise," Barnouw sketches the rise of the sponsor, in both radio and television, to his present state of eminence. In "Domain," the sponsor's pervasive impact on television programming is examined, with an emphasis on network television, the primary arena …
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