Marketing to the Social Web
how digital customer communities build your business
Web 2.0
E-commerce
Social networks
Online social networks
Social media
Internet marketing
World Wide Web
Computer network resources
Marketing
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Interne…
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