Building Reputational Capital
Bedrijfsethiek
Corporate image
Reliability
Morale des affaires
Honesty
Comportement organisationnel
Gestion d'entreprise
Business ethics
Aspect moral
Organizational behavior
Industrial management
Commerce
Leadership
Moral and ethical aspects
Business
Management
Nonfiction
In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high…
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