Persuasive communication
Language Arts & Disciplines / Communication
Communication Studies
Persuasion (Rhetoric)
Persuasion (Psychology)
Attitude (Psychology)
Language Arts / Linguistics / Literacy
Linguistics
Social psychology
Communication
Sociology
SOCIAL SCIENCE
General
Providing a cogent, thoughtful integration of research from communications and social psychology, James B. Stiff's new text examines contemporary models of persuasion and connects them with classic approaches and theories. Ideally structured for classroom use, the book defines several essential con…
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