Advertising and the mind of the consumer
Advertising campaigns
Consumers
Consumer behavior
Advertising
Attitudes
Marketing
Business
Psychological aspects
Psychology
Nonfiction
Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd international edition.By the time we die, we will have spent an estimated one and a half years just watching TV …
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