Cover of Selling the Invisible

Selling the Invisible

by Harry Beckwith

1997 252 pages eng ★ 3.7 (3 ratings)

Service industries Selling Marketing Business Nonfiction

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service mar…

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