Cover of Switch

Switch

by Chip Heath, Chip; Heath, Dan Heath

2010 305 pages eng ★ 4.4 (10 ratings)

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds ar…

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