Cover of Enabling consumer and entrepreneurial literacy in subsistence marketplaces

Enabling consumer and entrepreneurial literacy in subsistence marketplaces

by Madhu Viswanathan, S. Gajendiran, R. Venkatesan

2008 187 pages eng

"This book describes research on low literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program fo…

Not available to read online

This scan is restricted to patrons with print disabilities and can't be borrowed with a regular free account — signing up won't unlock it. Try Toronto Public Library, Libby, or Amazon above instead.