Cover of Building the Integrated Company

Building the Integrated Company

by Malcolm A. M. Birkin

2000 215 pages eng

Comparative management Organizational effectiveness International business enterprises Management

"Malcolm Birkin's Building the Integrated Company offers a model for exploiting the human potential within organizations. This potential is one which, in previous decades, through an absence of focus on business basics and an adherence to mistaken ideas about sustainable competitive advantage, we ha…

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