Cover of The Back of the Napkin

The Back of the Napkin

by Dan Roam

2012 ★ 3.3 (3 ratings)

A bold new way to tackle tough business problems—even if you draw like a second graderWhen Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direc…

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